| | APRIL 20238IN MY OPINIONIt is clear that with an increasing global energy demand, reducing climate change impact, and getting in step with the Paris agreement, the world requires acceleration in the energy transition. Such acceleration requires a fast response and requires dedication in innovation in conventional technologies, new technologies, new business models, and new energy products. Innovation and partnerships become ever so important to establish a pathway into the future. Technology advancements and evolving and establishing new markets require a different approach to innovation for many companies.For over one hundred years, Shell has done research in Amsterdam to enable its own activities. The energy transition acceleration requires change, and the momentum needs to be now. For the first time, Shell is opening its doors for start-ups, scale-ups, research institutions, and companies to work together on solutions for cleaner energy. The Shell Technology Centre Amsterdam starts a new life with a new name: Energy Transition Campus Amsterdam (ETCA). Together goes faster together.Ambitious? "I am fully committed to making a real difference in accelerating the energy ENERGY TRANSITION CAMPUS AMSTERDAM: FASTER TOGETHERBy Ferry Winter, Director Energy Transition Campus Amsterdam & General Manager Technology, ShellFerry Winter
< Page 7 | Page 9 >