Brightway Energy

The emergence of solar technology has transformed the utility space, enabling homeowners to minimize their bills while reducing their carbon footprint and creating a cleaner world. However, many homeowners aren't fully aware of the technology and its capabilities. Sales representatives providing incorrect information, overpromising, and underdelivering further add to the problem.

Brightway Energy is here to disrupt this status quo.

On a mission to deliver solar services with complete transparency, Brightway Energy is dedicated to educating homeowners on the benefits and limitations of solar technology.

Brightway Energy is a premier solar systems provider and installation company in the greater Boston area, servicing Massachusetts and New Hampshire. With over 35 years of experience, its team provides superior products, customer service, and workmanship.

“We are a local organization that adopts a hands-on approach for every project and looks at each homeowner independently," says Jason Griffin, owner and president of sales at Brightway Energy. "We are always ready to go above and beyond the scope of the project and work outside the box."

Focused on educating homeowners, Brightway Energy goes the extra mile and engages in discussions to help them understand the true benefits of solar before making a decision.

The team studies homeowners’ properties, addresses concerns about the roof's state, checks if their electrical systems are up to code, and speaks to them about their long-term plans with the house. Based on this information, it recommends the best-suited services.

In case their property does not meet the requirements for the installation of solar technology, the team recommends methods to remediate the issue. This approach differentiates it from other solar solution providers that are driven by sales figures.

Brightway Energy’s dedication to serving its customers was highlighted when it addressed the challenge of installing solar on slate roofs in the northeast. While other companies asked homeowners to replace their slate roofs with asphalt shingles, Brightway used an innovative patented attachment developed by its roofing partner. The solution enables traditional racking to be installed on a slate using a flashing kit similar to those used on asphalt shingle roofs. This innovation allows homeowners to install solar panels on any slide tile roof.

Efficient communication, value-for-money solutions, and speed of installation are a trademark of Brightway Energy’s services. Having already earned a reputation for quality residential solar services, Brightway Energy is now focused on increasing its capacity to bring its services to a wider range of people across the New England area.

To make the transition to solar as easy as possible, it offers multiple financing programs, including cash purchases and solar loans. The installation costs are mitigated through a range of incentives, including federal tax credits, accelerated depreciation allowance, and Renewable Energy Credits (REC).

"We are here to help people go solar and see solar in a better light. We do not recommend it unless it is best suited for the homeowner," says Joshua Marotske, owner and president of operations at Brightway Energy. “Our services help homeowners notice visible changes and achieve considerable savings with solar technology from the moment they install it.”

With utility bills in New Hampshire and Massachusetts skyrocketing, homeowners are paying double or even triple their bill amount from the previous year. By switching to solar with Brightway Energy, they can pay loan premiums much lower than the utility bills. In most cases, the utility bills were down to zero, and the investment paid itself off within three to four years.

Leading from the front, Marotske and Griffin are directly involved in every project Brightway Energy undertakes. It works with selective roofers, electricians, and installers to ensure homeowners receive the highest quality services. Working as a cohesive unit, the team continues to help homeowners become aware of the actual benefits of solar and identifies innovative ways to fulfill their needs.