Simplifhy

Simplifhy’s name isn’t just clever wordplay; it embodies a mission to simplify hydrogen energy utilisation for diverse markets across the globe.

The company is bringing a positive shift in the hydrogen energy landscape, turning complexity into clarity for businesses worldwide. By transforming how industries approach this game-changing resource, it makes hydrogen energy globally accessible and straightforward.

Every aspect of hydrogen energy adoption falls within Simplifhy’s expertise. With the technological know-how and market experience of its global team, the company is deeply involved in every project phase. Guiding clients from initial feasibility studies and engineering to construction, commissioning and ongoing supplier management, the team is well-equipped to provide unparalleled insights and practical solutions.

An end-to-end approach like this truly sets it apart in an industry still largely focused on only conceptual development.

Whether procuring equipment, implementing infrastructure, designing safety protocols or optimising distribution networks, Simplifhy ensures clients are at the forefront of hydrogen innovation.

A Flexible Approach for World-Class Results

Simplifhy’s client-centric philosophy is built on partnership and flexibility. From comprehensive support for small developers to specialised expertise for established firms, its adaptable approach allows diverse client needs to be met.

Despite experiencing rapid growth—with sales projected to reach €2 million in 2024, up from €250,000 in 2022—Simplifhy maintains an agile, startup-like ethos, which gives it an added edge to innovate quickly while scaling its impact in the hydrogen sector.

Simplifhy also strategically partners with established Engineering, Procurement and Construction (EPC) contractors for large-scale projects, such as its €50 million initiative to construct five hydrogen refuelling stations near Milan.

“A collaborative venture with EPC contractors enables us to contribute our technical expertise to significant projects,” says Sergio Torriani, co-founder, president and CEO. “It also gives us an opportunity to gather real-world feedback on our products’ performance. This hands-on experience gives us a unique advantage in terms of practical project execution.”

A prime example of this commitment can be seen in its collaboration with Bloom Energy, an American company that installed their first fuel cell in Europe for Ferrari. Simplifhy played a crucial role in streamlining the installation process, handling technical aspects, translation of materials and interactions for authorisation. This project showcases Simplifhy’s ability to adapt its services to meet the distinct needs of international clients operating in the Italian market.

Simplifhy’s involvement in Italy’s Hydrogen Valley initiatives further demonstrates its impact on the industry. The company has supported more than 10 companies in winning project funding, providing comprehensive support from technical value propositions to vendor selection and electrical design.

Products that Reshape the Hydrogen Landscape

While operating with a full-fledged understanding of the landscape, Simplifhy constantly tries to fill in gaps in the industry with its innovation. The company has developed several key products to directly address prevalent challenges in the market, from small-scale testing to practical field applications.

At the foundation of its product line is H2 Power, a compact power-to-power project solution designed for laboratories, universities and industries looking to explore hydrogen energy storage. This small-scale system allows organisations to gain hands-on experience with hydrogen technology without significant financial commitment, serving as an ideal starting point for training staff and engaging with regulatory bodies.

Building on this concept, Simplifhy introduced Hypergen, a clean energy alternative to traditional diesel generators used in construction sites and remote operations. Developed with companies providing renewable energy in mind, Hypergen provides an environmentally friendly power source for temporary installations, aligning with the ecological focus of many solar and wind farm developers.

Perhaps the most groundbreaking innovation is its Compressorless Hydrogen Refuelling Station (HRS). The patented technology represents a significant leap forward in making hydrogen refuelling more accessible and cost-effective. By eliminating the need for a compressor, the system simplifies installation, enhances safety and dramatically reduces costs. This approach addresses a critical barrier in hydrogen adoption—the current disparity between vehicle and infrastructure costs.

Simplifhy is working on developing new technologies that streamline the use of hydrogen in various applications where sporadic refuelling is required, such as in events or while prototype testing. The company has already started testing and industrialising these technologies to accelerate the widespread implementation of hydrogen refuelling infrastructure.

A Global Vision of Data-Driven Excellence

Always building for the future, Simplifhy is developing an IoT platform to collect data from its plants, enabling better reporting and operational suggestions for clients. This data-driven approach will allow the company to offer valuable insights on asset operation and vendor selection based on real-world performance metrics, further enhancing its value proposition to clients.

While having its strong roots in Italy, the company has always had a global mindset from the start. Projects are already underway outside Italy, and collaborations have been established in countries including Northern Ireland, Finland, Germany, France, Brazil and the U.S. The company’s young, multilingual team and experience of hosting international interns contribute to its readiness for international expansion.

Simplifhy serves as a passport to both national and international opportunities, guided by its motto, ‘Only together we can really make it happen with hydrogen.’

By navigating regulatory complexities, uncovering hidden prospects and connecting key players across borders, the company is leading the charge of the global transition to hydrogen-powered solutions.