The company’s story began in 2014, when Ali Tavanayan, founder and CEO, was asked by a local operator to design a custom management tool. What could have been a one-time project became a broader mission: to give smaller fleets access to enterprise-level automation and control at a fraction of the traditional cost.
Tavanayan recognized that most inefficiencies in fuel delivery come from time spent not pumping fuel. “We know fuel delivery companies make money when they pump. Driving, waiting and office operations are costs and liabilities,” he explains. “Manage Petro is about increasing pumping time, reducing driving time and eliminating redundant tasks. Our mission is to help fuel and propane delivery companies grow organically with their existing resources.”
Turning Complexity into Clarity
Manage Petro is a cloud-based platform that unites every function of a fuel delivery business, including on-site fueling, bulk hauling, propane and lubricants, under a single digital command center. The system provides real-time visibility across trucks, tanks and customer accounts, transforming fragmented workflows into one continuous, intelligent process.
Since its first release in 2015, the platform has grown from five modules to 28 fully integrated tools covering dispatching, invoicing, fleet management, inventory control and customer communication. Orders flow directly into invoices. Cardlock transactions post instantly to billing. Bulk deliveries update inventory and accounting in real time.
Designed for Accessibility and Scale
The platform’s subscription model offers all features under one flat monthly fee. A one-time setup covers data migration, workflow design, training and implementation. There are no hidden charges or modular upgrades.
“More than software, Manage Petro is a growth engine for small and mid-sized fleets,” says Tavanayan. “Operators can automate, digitize and scale without disruption.”
Importantly, the platform adapts to how fleets already work. Dispatchers still assign routes, drivers still complete deliveries and customers still order as usual. The difference is that every action now connects automatically to accounting, reporting and analytics in real time.
Quantifiable Results
Across its customer base, Manage Petro users report average savings of $8,400 per truck per year, a 90 percent reduction in administrative work and measurable gains in dispatch efficiency and fuel-loss prevention. Several early clients achieved over 20 percent annual organic growth using the same fleet size and staff.
By automating up to 90 percent of repetitive tasks, the platform allows operators to focus on what truly drives profit: pumping fuel, serving customers and scaling efficiently.
Redefining the Future of Fuel Delivery
In an industry where compliance, pricing and customer expectations continue to evolve, Manage Petro provides smaller operators with the same intelligence and agility once reserved for the largest carriers. It transforms information into efficiency and turns operational control into a competitive advantage.
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